Our Story


Max and Neo Dog Gear is named after my dog Neo (right) and my brother's dog Max (left). Both dogs lived happy lives in Arizona. When Neo passed away, I was unable to get another dog due to the amount of traveling I did. So I began fostering dogs from a local dog rescue. It quickly became apparent to me that running dog rescues required alot of resources in both time and money. 

While I could not devote as much time as I would have liked, I felt that I was able to donate items and money. But I also felt like I was just patching a wound that reopened every month when the rescue would need more supplies and/or money. So I set out to find a way to resolve the issue in a way that would provide rescues with the equipment that they needed each month. 

I did not just want to ask for donations as I believed that it is possible to provide value to both the donor and the rescue.  This is how Max and Neo Dog Gear was born! 

We manufacture and sell high quality dog products and sell them at the same or lower prices as retail stores.  When you purchase a Max and Neo product, you are getting a great product and a great price AND you are helping dog rescues. By donating a product every time someone purchases a product, we can support and supply dog rescues with a virtually never ending supply of leashes, collars, harnesses, beds, etc... 

If you are a dog lover like me, you probably have many dog rescues crossing your Facebook news feed each day.  While I loved seeing photos of cute dogs and reading stories of rescued and adopted pups, there are always posts by dog rescues requesting donations in both money for medical bills or dog food and accessories.  Scrolling down these Facebook posts I would see time and time again, great wonderful people running out to big box pet shops, or their local pet store and purchasing whatever was requested. 

When a rescue requested dog leashes, its loyal followers would time and time again, donate to the rescue leashes which they purchased at full retail price.  So when a rescue received 20 leashes, over $350 was spent buying them. As I have experience importing and manufacturing overseas. I felt that I could have easily purchased many more leashes using the $350 that was spent for 20 leashes at retail.  So using my experience and the power of purchasing in large quantities I began to buy leashes in large quantities. So that's how it began. I ordered 10,000 leashes in order to get the best possible price from the manufacturer.

If you are wondering why dog rescues would need 10,000 leashes, it is because when someone adopts a dog from a rescue, most rescues will give the new happy owner a leash and collar with the dog. Therefore a rescue that adopts out 500 dogs per year would need 500 collars and leashes every year.  Assuming that a collar and leash cost about $25 together, that is an expense of $12,500 on just leashes and collars! 

The mission of Max and Neo Dog Gear is to provide all dog rescues with dog leashes and collars so that rescues and their supporters can use their funds elsewhere which in turn will help more dogs every year.

Kenric Hwang

Owner and Founder and Max and Neo Dog Gear

 Meet Our Staff of Dog Lovers

Kenric - Operations & Owner Jordan - Donations Manager Michelle - Webmaster